About Us

The Sira family have been specialist ethnic food retailers for over 40 years, successfully running a store in the heart of Southall, West London. But in March 2007 the family decided to expand to provide a more extensive range of specialist foods, and opened a 35,000 sq.ft superstore in Hayes.
At the new location customers could combine a shopping trip with a yoga session and an alternative therapy consultation. We at Sira pride ourselves in providing an excellent customer service as well as offering a huge range of products at very competitive prices.
Come and join us on a journey travelling around the world and experiencing the exquisite flavours which will help you create mouth watering dishes.

The Sira family have been specialist ethnic food retailers for over 40 years. We thrive in proving a unique shopping experience in terms of service, price and range. In this changing market where online is now a fast developing habit, we would like to offer this opportunity to bringing you the best leading ethnic brands.
We hope to take you on a journey to discover a diverse range of herbs and spices from around the world, helping to create mouth-watering dishes.